About.
We exist to support the brave.
The people doing high-stakes, purpose-driven work, often with too little time, too few resources, and too much complexity.
For The Brave was founded by Kim Nates, a strategist and storyteller with over a decade of experience supporting teams across human rights, healthcare, conservation, education, and social justice.
Why this work.
This practice wasn’t born from a five-year plan. It was born out of frustration, urgency, and a deep belief that clarity is power — and that bravery deserves backup.
I’ve worked with teams in the thick of it, stretched thin, navigating change, or trying to tell stories that matter. I started For The Brave to bring structure and support to people like that: through words and strategy that help good work go further.
What we bring.
Before founding For The Brave, I worked across non-profit strategy, copywriting, education, advocacy, and health, including roles with the Johannesburg Holocaust & Genocide Centre, Fine and Fine For Good, Torque (Employee Experience Agency), and global networks focused on human rights and social impact.
I bring a global perspective to this work, with a BA from Brown University (USA) and an MSc in Management from Imperial College London (UK).
I’m calm in chaos, collaborative by nature, and deeply committed to helping good work become sustainable.
Storytelling
Distilling complex ideas into clear, compelling narratives from campaign messaging and donor reports to full website content strategies.
Projects include shaping the future story for WILDTRUST, crafting messaging for the Tshemba Foundation and Wits RHI Trans Health Centres, and developing narrative frameworks for Constitution Hill Trust and the Johannesburg Holocaust & Genocide Centre.
Insights
Designing and leading qualitative research to uncover the perspectives, patterns, and opportunities behind the work.
Projects include stakeholder interviews, comms audits, and insight synthesis for organisations like WILDTRUST, Fine For Good, Torque, MTN Internal Communications, and Toyota South Africa.
Systems
Streamlining operations and internal systems to better tell your stories inside and out.
Projects include redesigning national event workflows for Limmud South Africa, improving internal systems at Torque and Fine, and supporting onboarding design for new hires across organisations.
Learning
Building capability and confidence through practical, human-centred learning experiences.
Projects include leading strategic workshops, team onboarding, and comms coaching sessions for non-profits, healthcare organisations, and donor groups, including immersive facilitation for international funders in the conservation sector.
Have a project in mind?
Whether you’re looking to clarify your organisation’s story, strengthen how it’s communicated, or navigate something complex, we’d love to talk.
Set up an exploratory chat to discuss your project or see if working together feels like the right fit.
